Privacy Policy

Last updated: November 2025

LilyRose Hotel (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information when you interact with us, whether through our website, bookings, or communications.

1. Information We Collect

We may collect the following types of personal data:

  • Contact details: name, email address, phone number, postal address
  • Booking information: dates of stay, room preferences, payment details
  • Communication records: emails, phone calls, or messages sent to us
  • Website usage data: IP address, browser type, cookies, and analytics data

2. How We Use Your Information

We process your personal data for the following purposes:

  • To manage reservations and provide hotel services
  • To communicate with you regarding bookings, enquiries, or promotions
  • To comply with legal and regulatory obligations
  • To improve our website, services, and customer experience

3. Legal Basis for Processing

We rely on the following lawful bases under UK GDPR:

  • Contract: processing necessary to fulfil your booking
  • Legal obligation: compliance with tax, accounting, and regulatory requirements
  • Legitimate interests: improving services and marketing relevant offers
  • Consent: where you opt in to receive newsletters or marketing communications

4. Sharing Your Information

We do not sell your data. We may share it with:

  • Payment processors and booking platforms (e.g., card providers, travel agents)
  • Service providers (IT support, website hosting)
  • Regulators or authorities where legally required

5. Data Retention

We retain personal data only as long as necessary:

  • Booking and financial records: up to 7 years (for legal compliance)
  • Marketing data: until you withdraw consent

6. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Object to processing or restrict use
  • Withdraw consent at any time
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

7. Cookies

Our website uses cookies to improve functionality and analyse usage. You can manage cookie preferences through your browser settings.

7. Cookies

Our website uses cookies to improve functionality and analyse usage. You can manage cookie preferences through your browser settings.

8. Security

We implement appropriate technical and organisational measures to protect your data against loss, misuse, or unauthorised access.

9. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

LilyRose Hotel 2 Esplanade, Whitby, YO21 3HH

Email: info@lilyrosehotel.co.uk

Phone: 07894 915327

 

For more information on your rights, visit the Information Commissioner’s Office